
In BALENCIAGA’s 2024 spring and summer show last year, creative director Demna launched a journey of self-healing with the theme of returning to oneself, and invited relatives and friends to wear new products on the catwalk. In addition to the exaggerated tailoring and street style clothing that Demna is good at, the most attractive items on the show also triggered a series of discussions, such as passport-shaped money clips and leather shopping bags, and the pendant old RODEO with many pendants. The bag even attracted everyone’s attention.


Balenciaga Rodeo: Exploring minimalist and maximalist styles
The Balenciaga Rodeo bag is named after Rodeo Avenue, the famous luxury fashion shopping district in Beverly Hills. The bag adopts a trapezoidal design, with a single handle, a knob lock and an everted opening. Netizens also joked that it is the Balenciaga version of kelly. But the Rodeo’s distressed pleats, softened piping and seam details on the upper half of the bag reveal Demna’s ability to observe the details of daily life, making it look like a portable accessory that has been used for a long time, full of memories. Turned into traces of use.

The bag is made of calfskin, with a soft body that creates a casual and relaxed feel. The double locks and inside of the bag are decorated with a delicate and imperceptible brand logo. The slim leather strap is fixed with a hook buckle, and the bottom is designed with four corners. Therefore, even if it is placed casually, the bottom of the bag is supportive. The sides are accordion-folded and secured with snaps, leaving plenty of room for expansion. With the big bag trend in 2024, the Rodeo is definitely a practical bag worth investing in.

Kim Kardashian has a tight upper body
The brand ambassador Kim Kardashian is invited to perform the new bag in person, demonstrating how it can be carried by hand or carried on the shoulder. The Balenciaga Rodeo is available in small, medium and large sizes, in black, white and gray, with gold or silver hardware. There are also two collector’s editions decorated with charms, including a leather-rimmed heart-shaped mirror, a set of heart-shaped safety hooks, a key chain, souvenir-style charms and Balenciaga leather tags. The pendants can be disassembled for other decorative purposes, showing multiple practices of personalization.