In the spring of 2024, olive green will be everywhere
JW Anderson turned olive green into a subversive trench coat, Acne Studios revived the pantsless trend, Jil Sander offered an oversized shirt/poncho version of the color, Chet Lo infused a 2000s spirit, and Bottega Veneta paired it with the logo Combining the nature of the Intrecciato leather bag. Olive green symbolizes peace, abundance, wealth and prosperity, and its subtle combination with yellow brings vitality to countless styles in the spring and summer of 2024, becoming the new favorite in the fashion industry.
Perhaps this is because the fashion industry has discovered that the world needs to go green to escape the frenetic pace of daily life. If Pantone predicts that Peach Fuzz, a pastel hue that evokes sophistication and freshness, will be this year’s flagship shade, green seems to be ahead of it. More subdued than black and less aggressive than brown, olive green is still the perfect neutral alternative to stay stylish while also boosting your fashion EQ.
