Nostalgia and retro are not always looking back, but adding modern vitality to make them look new. The Italian fashion brand Gucci (GUCCI) invited Hanni, the global spokesperson of the brand and the actress of the Korean group NewJeans, to shoot a new season image advertisement. With the Asian fashion city Seoul as the background, Hanni’s changeable style, whether sweet or individual, shows Horsebit 1955 Horse The brisk vitality of the chain bag and Horsebit 1953 horse chain loafers.
Hanni, who will become GUCCI’s global brand spokesperson from October 2022, became the new global brand spokesperson of GUCCI Beauty in March this year, showing strong sales and publicity benefits. This time she wore GUCCI’s classic Horsebit 1955 horsebit chain bag and Horsebit 1953 horsebit chain loafers in the image advertisement. The horsebit chain element first inspired GUCCI in 1953 from the equestrian culture that was popular among the upper class culture at that time and combined it with shoe design. In 1955, it evolved into a horsebit chain bag, and has been widely used in clothing, jewelry, scarves and other items. The design shows wildness and strength, as uninhibited and free as Hanni.
In this series of image advertisements, Hanni is seen wearing a large Ancora red workwear coach jacket with a white vest and a black Horsebit 1955 Horsebit chain bag. The portable Horsebit 1955 Horsebit chain black Mini Top Handle bag is matched with the 1953 Le Lucky shoes and a black belt create a color resonance: elegant, casual, and even a little college youthful. GUCCI creative director Sarno de Sabato also chose Seoul to take photos, shaping the Horsebit 1955 horse-bit chain bag as the best companion for adventure. Just like the colorful Korean signboards in the alleys, it strengthens the fashion of GUCCI and Seoul. Local connections to big cities.
