Since designer Raf Simons resigned as creative director of American fashion brand Calvin Klein in 2018, there has been no successor for about six years, and the high-end fashion series has also been suspended due to revenue considerations. However, just when everyone thought that Calvin Klein was only focusing on casual clothing, it was suddenly announced that designer Veronica Leoni would take over as the creative director of the Collection series and would return to the New York Fashion Week schedule in September this year to launch new clothing.
In the recent changes in brand personnel, Veronica Leoni is a rare female designer, but she is good at creating neutral and poetic style items, which is consistent with Celin who worked under minimalist masters Jil Sander and Phoebe Philo, as well as low-key luxury. The Row work related. Even the clothing design of the personal brand QUIRA launched by Veronica Leoni has some shadow of Phoebe Philo. It can be said to be the successor of modern minimalist style. This experience is suitable for Calvin Klein, which was famous for the same style in the past. Brand President Eva Serrano also said, “From our first conversation, I deeply felt that Veronica Leoni’s life’s work was for this moment.”
Although Raf Simons resigned from the brand, Calvin Klein still improved its sales performance by cooperating with Kpop stars such as Blackpink’s Jennie and BTS’s Jungkook. However, for the future development of the brand, it is still necessary for the designer series to return. Therefore, the addition of Veronica Leoni allows consumers who loved the Calvin Klein brand in the past to come back and support it. Moreover, Veronica Leoni’s first season of design as creative director will debut at New York Fashion Week in September, making people look forward to what new look the brand will have by then.
